Eloy to spend $20K on economic development promotion

ELOY – The city will pay up to $20,000 to the ROX Media Group to create an economic development promotional print publication and digital project.

The purpose of this publication is to enhance the city’s economic development efforts.

“It’s really to attract businesses and business relocation here,” said Elaine Earle, publisher and manager of ROX Media Group. “It’s not for your average Joe at Circle K. This is really site selectors.”

The publication will be 20 pages and will be included in the May/June 2018 edition of Golden Corridor LIVING Magazine, which has a 10,000 copy distribution. On top of that there will also be an additional 10,000 copies for city distribution for a total of 20,000 copies of this publication.

With the approval by the city council earlier this month, ROX Media Group will be the lead manager on the project. ROX will provide editorial content, edit written content, design the publication layout, provide photography, and print and distribute the publication. The publication will also be linked to the Eloy website.

ROX will also provide social media development and manage platforms; eNewsletter; marketing ads; and a video for the city.

The total cost for the city for this publication will not exceed $20,000. That is based on $12,800 for printing; $4,000 for writing and editing services; $2,000 for design services; and $1,000 for photography.

City officials say there is money available for such a project.

According to City Manager Harvey Krauss, the city has the funds from its 2 percent tax for food for home-based consumption. This money is meant for economic and community development purposes. Krauss also said that there is about $300,000 in available funds.

Elaine Earle, Bea Lueck, Julie Turetzky, and Tim Clarke from ROX Media Group were all present at the meeting to answer any questions that the council might have.

Earle wanted to make sure that the council didn’t feel like it was going to get the exact same thing as past clients like Casa Grande.

“Don’t be concerned that you are going to look just like Casa Grande, because we have a very talented design team lead by Tim (Clarke). It won’t even look like the same people did it cause you need to have your own brand, your own look, and your own message,” Earle said.

City officials said the publication will be a great marketing tool to tell businesses why Eloy would be a good place to start a business or relocate a business. Especially with the interstate and railway so close to the city.

“I think it is something that we have really needed. There’s a lot happening in Pinal County and I think this gives us a piece to piggyback with that when people are coming into Pinal County because they are seeing what’s going on in here,” said council member Daniel Snyder.

Article courtesy of  www.pinalcentral.com

  • By CAELA FOX Staff Writer